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Insights & Resources

Marketing
Intelligence.

Expert SEO, PPC, and performance marketing strategies. Real tactics. Real results.

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SEO 9 min read

Google's 2025 Core Update: Complete SEO Survival Guide for Indian Brands

Google's 2025 core algorithm update is the most significant ranking shift since Helpful Content. Here's exactly what changed, what it means for Indian businesses, and a step-by-step adaptation strategy.

By Pratham Jaiswal Read Full Article
PPC

How We Achieved 6.2x ROAS Using Google Performance Max — Step-by-Step Campaign Breakdown

A complete breakdown of the campaign structure, audience strategy, asset groups, and creative testing framework that delivered 6.2x ROAS for a D2C fashion brand on a ₹15 lakh monthly budget.

8 min read Read
Social Media

Instagram Reels Strategy: How We Grew 0 to 50,000 Followers in 90 Days for a D2C Brand

The exact content framework, hook formulas, posting schedule, and Reels editing style we used to grow a D2C brand account from zero to 50,000 engaged followers in 90 days — without paid promotion.

7 min read Read
SEM

SERP Domination: How to Beat Your Competitors on Google Using SEM Competitor Conquesting

Why your competitors are dominating the search results for your own product category — and the exact SEM competitor conquesting strategy we use to steal their traffic and convert it to your customers.

10 min read Read